Matar Winery / Our story
In 2012, Tal and Nir Pelter started a new project: Matar Winery for the production of kosher wine, due to the demand for kosher wine and the aspiration to be relevant in and accessible to a broader market range. The establishment of a kosher winery requires acquired experience, and cultural knowledge. This enterprise is based on love and a genuine desire to expand the winery’s circle to include new friends and customers.
Matar’s first vintage produced 18,000 bottles and the winery is aiming for an annual production of 100,000 bottles. The grapes are harvested from vineyards throughout Israel, from north to south, which provides us with flexibility and leeway. It is important for us to choose a grape variety that is grown in its optimal growing region to ensure top quality fruit. The wine is produced in the Golan Heights, and is the result of our strong attachment to the land as well as our winemaking experience accumulated over the years. The wines are invigorating and elegant, suitable for the Israeli climate and temperament.
ABOUT THE NAME
Mt. Avital is a volcano situated in the Golan Heights, west of the Syrian border and south of Mt. Bental. It is the second highest mountain in the Golan Heights (after Mt. Hermon) and soars to 1,204 meters above sea level. In Arabic it is known as Tel Abu Nida, which means “Father of the Dew”, according to the belief that the peak of the mountain is the burial place of Sheikh Abu Nida who possessed magical powers to produce rain. The site is indeed blessed with heavy dew falls – some 60 mm annually.
In Judaism one of the prayers said at the start of winter is “<em>And send dew and rain as a blessingon the face of the earthand satisfy us with your bounty”. </em>This sentence appears in <em>Birkat Hashanim, </em>a prayer consisting of requests of an economic nature and an appeal for a prosperous year. The prayer was introduced at a time when working the land was a major source of income, which depended largely on good rainfalls and successful crops. The prayer is still recited today as a request for prosperity, even if unrelated to agriculture.